DEICHMANN "FAMILY"

Have you come across the internet trend "How much is your outfit," where young people brag about their expensive clothes and shoes? The brand Deichmann collaborated with me to address it. In this campaign, they show that it's important to maintain a healthy distance from the world of high fashion and the trends that overwhelm us. Style is not about what you wear—it's about who you are.

The four films explore the key elements that shape young people's world: family, friendship, passion, and love.